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Image via Alterna
Since she ditched adrenaline addicted actor Tom Cruise, Katie Holmes has been busy dialling up the beauty. First she became the face of makeup giant Bobbi Brown. And now the mum-of-one is partnering hair care range, Alterna.
It was launched back in 1997 and in that time the brand has built a reputation based on products free from harsh chemicals and made with sustainable and organic ingredients. So much so that the former Mrs Tom Cruise now credits the Alterna products with giving her hair its mojo back. Katie says,
“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It’s good for my hair and good for the earth, so I feel good using it.
“When I first used Alterna, I knew there was something special about their products because of how much healthier, shinier and smoother my hair looked and felt after just one use.
“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.”
Image via Alterna
Recently Alterna has launches an new range of products called the Caviar RepairX. It’s for those looking to repair dry and damaged hair and has been clinically proven to reduce hair breakage by 95%. The new range is made up of four products - shampoo, conditioner, treatment masque and protein cream. And for those people who can’t bear to be parted from their hairdryers, colour or straightening treatments, then it could be worth checking out.
The science bit behind this range says the strand-building proteins within target damage at a microscopic level and work to rebuild, resurface and restore hair. And if there was ever a hair range that sounded like it was made for A-Listers then this is it. Because the key ingredient is perhaps unsurprisingly, Caviar Extract. Well it is called Cavair Repair after all. Aside from sounding swanky, the Caviar Extract is also a great source of Omega-3 fatty acids and Vitamin C, both crucial for protecting and replenishing hair. And like the rest of the Alterna hair product range, Caviar Repair is free from parabens, gluten, phthalates, synthetic colour, mineral oil, petrolatum and sodium chloride.
To find your nearest stockist contact 01925 578000. The Alterna range is available in Edinburgh from DS Hair on Ferry Road and Preston McIvor Hair, Comely Bank Avenue.