What is the next big thing in skin care? What are the biggest skin care mistakes? And what are the biggest skin care concerns for people in their thirties? These are just some of the burning beauty questions on my list. And who better to ask about all things skin and skin care products related than Jeff Murad. He is part of a skin care dynasty with his dad, Dr Howard Murad, the man behind the results driven Murad skin range.
Image via Murad Skincare
Jeff, pictured above, joined the company in 2000 as Vice President of Product Development and it was my absolute privilege to have the opportunity to tap up his extensive beauty knowledge.
How has the beauty industry changed over the years you’ve been working in it?
“The biggest change I’ve seen is in the development of ingredient technologies, which have done a lot to improve the effectiveness of skin care products. For example, we have recently updated many of our products with our new hydration ingredient technology called RepleniCell.
RepleniCell utilises a proprietary blend of osmolytes, select amino acids and trehalose to pre-treat the water phase of Murad formulations. By pre-treating water with RepleniCell we transform a previously in-active element of a product [water] into a high-performance solution. You see, all skin care products contain at least 40% water as it’s needed to hold the other ingredients, but it’s not actually doing anything for the skin. RepleniCell helps skin attract, bind and retain water; essentially the water becomes a ‘performance hydrator’, so now 100% of the product is working to improve the skin.”
Have skin care concerns changed over this time? And if so how?
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